What’s In a name?

What is in a name: Elite,

What does it mean, does it mean anything? When coming up with a brand name many things must be considered, such as does it already exist if so you need to rethink. What does the name convey is it something personal to the business or is it to help the customer recognise something in the name that they can trust.

When deciding on Elite for our own brand products, I wanted something that said quality and reliability which gives our customers the confidence when spending their hard-earned money that they would get back a good return on their investment.

Over the years we have spent a huge amount of resources, in fine tuning our products so that they have nuances which set them apart from the competition it could be something simple like an easy to see and reach earthing point on an evaporative cooler to suppling as standard fast chargers for battery powered pallet trucks.

Elite is not just for fleet, it’s for resale, it’s for the trade person and the one-off user, its affordable quality delivered next day.

Maybe one day everyone will be asking for Elite products, like they do for a certain brand of vacuum or cut off saw – maybe?

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Want to know more

To speak with a member of our sales teams, telephone:

Nottingham: 0115 946 1988

London: 0208 830 8333

Email: [email protected]